Enhance User Experience: Beta tests can be used to gather insight into actual usage patterns for the product.Retesting Solved Issues: Often, beta tests may be conducted to ensure that any issues that were fixed remain functioning properly and that they have been fixed to the users’ specifications and requirements.Through beta testing, a predictive benchmark of actual performance can be gained. Evaluate Real World Performance: A product may perform excellently in a controlled environment but fail in the real world.This means that often undetected issues can be addressed in a timely manner. Identify Possible Issues: Beta testing allows a real world usage situation within a wider variety of environments and situations that is not possible for an internal quality assurance team to simulate.Assess Competition: By including a competing product into the beta test, the team can often determine customer reactions to the quality, features and functionality of their closest competition.Achieve User Acceptance: In new products or products with new functionalities, the beta tests helps achieve true user acceptance and ensures that the product meets the user requirements.Deliver promised user experience: Through a beta test, it is possible to ensure that all product components such as quality, features, installation, support and delivery perform as they should in order to provide the promised user experience.The features that cause the most excitement in users may also be used to design and direct the marketing and sales campaigns and strategies. And most importantly, the information received in this test will need to be recorded and reviewed to identify all major or minor changes that are necessary or desirable to further increase the worth of the product.There may be some situations or conditions where the product may not perform at its optimal. Once the first reason is met, the next step is to observe how the product is used and how durable it is under normal situations of use.In addition, it is vital to use this information to understand whether the user will actually be willing to purchase the product. Not all features may be desirable to the consumer. It is the most accurate way to understand how interested users are in the actual product and its features.Beta testing is usually conducted for three basic reasons. At this point, the product will have all the specifications of the actual launch model, and will closely resemble it in all other aspects, ideally including packaging. The testing can last for an extended period and participating users may include customers, partners or other stakeholders who will have feedback but no direct link with the company. PRODUCT BETA TESTINGīeta Testing is the test of a product by actual users in real life situations.

In this article we will look at 1) product beta testing, and 2) market testing.

Facebook beta testing program